---
title: "Start Here: Getting Real About Your Business Model With VC Emily Man"
description: Ahon Sarkar and VC Emily Man share how to set the foundation for profitable & sustainable embedded finance.
---

[The Embedded Finance Blueprint Limited-Series Podcast ](https://helix.q2.com/resource-center/podcast)

# [Start Here: Getting Real About Your Business Model With VC Emily Man](https://helix.q2.com/resource-center/podcast/start-here)

 Written by [Ahon Sarkar](https://helix.q2.com/resource-center/podcast/author/ahon-sarkar) | May 4, 2023 2:00:00 PM

In the first episode of The Embedded Finance Blueprint, Helix GM Ahon Sarkar and investor Emily Man share what it takes to set the foundation for a profitable and sustainable embedded finance business.

Embedded finance success begins with a rock-solid business model. And while there’s big potential for profitable growth, the hard truth is that embedded finance isn’t easy, and it isn’t for every business. Emily outlines the critical questions to ask (and answer) early—before you jump in—and what it takes to get it right, long-term.

[View full post](https://helix.q2.com/resource-center/podcast/start-here)

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