In the first episode of The Embedded Finance Blueprint, Helix GM Ahon Sarkar and investor Emily Man share what it takes to set the foundation for a profitable and sustainable embedded finance business.
Embedded finance success begins with a rock-solid business model. And while there’s big potential for profitable growth, the hard truth is that embedded finance isn’t easy, and it isn’t for every business. Emily outlines the critical questions to ask (and answer) early—before you jump in—and what it takes to get it right, long-term.