Once you’re clear on business model, the next step to building profitable embedded finance is product design. Forget anything you’ve heard about standalone savings accounts or debit cards as magical revenue and profitability accelerants. The real power of embedded finance comes when a banking product fully integrates into your ecosystem, solves a problem no one else can, and catalyzes your core offering.
MetaLab’s Head of Design Strategy & Craft Michael Wandelmaier understands the magic behind designing products people can’t live without. In fact, it’s actually less magic and more proven framework.
Michael has worked with brand powerhouses—Lululemon, Four Seasons, TD Bank, UBS, NBC Universal, and more—as well as rising fintech startups. In this episode, he'll share that proven framework, plus practical examples to optimize your design process.