---
title: "Do the Job: The Discipline of Sustaining Profitable Embedded Finance"
description: Get expert advice on sustaining your embedded finance business and driving active users.
---

[The Embedded Finance Blueprint Limited-Series Podcast ](https://helix.q2.com/resource-center/podcast)

# [Do the Job: The Discipline of Sustaining Profitable Embedded Finance](https://helix.q2.com/resource-center/podcast/do-the-job)

 Written by [Ahon Sarkar](https://helix.q2.com/resource-center/podcast/author/ahon-sarkar) | Jul 13, 2023 2:00:00 PM

Today,  just about any business can launch a bank account or debit card. But to build profitable, sustainable embedded finance,  you must create something that drives and retains *active *users, long-term.

In this sixth and final episode of the limited-series podcast, *The Embedded Finance Blueprint*, we’ll talk to industry expert and Fintech Takes creator [Alex Johnson](https://newsletter.fintechtakes.com/) about getting and keeping the active users necessary for an embedded finance business that flies high and is profitable long after it gets off the ground.

So, buckle up for this one.

[View full post](https://helix.q2.com/resource-center/podcast/do-the-job)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Ahon Sarkar"
  },
  "dateModified" : "2023-09-07T18:22:12.590Z",
  "datePublished" : "2023-07-13T14:00:00Z",
  "headline" : "Do the Job: The Discipline of Sustaining Profitable Embedded Finance",
  "image" : {
    "@type" : "ImageObject",
    "height" : 500,
    "url" : "https://7044196.fs1.hubspotusercontent-na1.net/hubfs/7044196/helix/alex-website-p-500.jpg",
    "width" : 500
  },
  "mainEntityOfPage" : "https://helix.q2.com/resource-center/podcast/do-the-job",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Podcast"
  }
}
```