Not just cards.
Personalized card experiences.

Cards—physical, virtual, tokenized—are the foundation of embedded banking, but realizing your program’s full potential takes more than cards. Helix uses real-time data and controls to create personalized card experiences.


Customize completely.
Issue instantly.
Provision easily.

Physical Cards

Fully customize physical cards for brand impact.

Virtual Cards

Issue and instantly fund virtual cards for immediate spending.

Tokenized Cards

Provision into Apple Wallet, Google Pay, and Samsung Pay to create stickiness and drive revenue.


Personalized experiences powered by data & controls

Card controls built around your users

With real-time data, we help you create controls that personalize experiences—based on their criteria. When you empower people to reach their goals, you deepen connections and win loyalty.

Controls in action

Fraud controls

A U.S.-based retail brand identifies a trend in fraudulent U.K. in-store purchases. It quickly restricts U.K. users at risk, without unnecessarily affecting others.

Budget controls

Florida parents open a minor account for a teenager spending the summer in Utah. They deposit a weekly allowance and restrict card use to Florida and Utah, limit monthly spending to $200, and prohibit all in-app purchases.

Program risk management

Non-executive-level employees traveling to New York are authorized to charge at food and beverage, hotel, and transportation merchants only, and only in New York. Executive employees are exempt from restrictions.


Introducing transaction-level controls

Be part of the transaction authorization decision. Use nuanced customer data to override rules, customize experience, and mitigate risk.

For fraud management

You identify a fraud trend at a retail location where a segment of users regularly makes purchases. You can decide if the transaction should be approved or denied without affecting the entire segment.

For personalized experience

A direct deposit customer’s debit card transaction is declined because her balance is too low. You override and approve the transaction knowing she can cover the amount with her next deposit.


Fraud management designed around you

Choose the best option for your business with the confidence that you’re protected with baseline fraud rules and risk scoring at any service level.

Shared Support Subscription


Expert advice and support for data analysis and integration of your rules with Visa DPS.

Built for: Brands and fintechs that need external fraud management help

Direct Access


Direct access to the real-time Visa DPS risk application to manage your program.

Built for: Brands and fintechs with internal resources to manage fraud


Seamless dispute management

Users easily manage disputes online for quick resolution and positive experience—powered by CentrixDTS.

CentrixDTS safeguards Reg E compliance by automating customer correspondence, alerts, and time-sensitive actions. You save time and resources while maintaining brand trust.

Ready to increase engagement and revenue with personalized card experiences?