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Get guidance, perspectives, and reality checks from embedded finance thinkers and doers.

  1. How Helix Helped a Rising Fintech Turn Platform Failure Into Renewed Momentum

    From Setback to Stronger

    When the banking-as-a-service platform used by Changed and about 100 other finance apps serving 10 million users collapsed in 2024, it sent the fintechs into free fall.

    Catherine DeStasio

  2. Brightside Transforms Business Operations with Helix

    Brightside chooses Helix's BaaS Platform

    Brightside Benefit, Inc. (Brightside) offers a revolutionary approach for employers looking to help their employees navigate financial crises such as averting a car repossession, securing shelter during emergencies or managing debt. Brightside takes a human-first approach to helping employees stabilize their finances and reduce stress.

    Q2

  3. Save Now, Buy Later (SNBL): The New Buying (and Saving) Experience for These Economic Times

    What's SNBL?

    Amid inflationary pressure, is BNPL now tone-deaf? For accelerated, goal-based saving with big, built-in incentives, SNBL is the next, right note—for people and businesses.

    Ahon Sarkar

  4. AI Is Coming to Embedded Finance, Here’s What Fintechs and Brands Should Know

    Generative AI in Embedded Finance

    It’s become impossible to ignore the buzz around the power of ChatGPT, and it’s why generative AI is coming to embedded finance. Are you ready? Start by understanding what the generative AI revolution—and specifically ChatGPT—means for financial services.

    Eric Rhea

    Principal Engineer, Helix

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