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  1. 2023
  2. 2022
  1. Is Embedded Finance Dead?

    • Fintech Nexus
    • July 13, 2023

    Is embedded finance really dead? Helix GM Ahon Sarkar says the answer depends on where you fit into the ecosystem. What does that mean for your business?

  2. Fintechs Still Eyeing Banks, See the Deals Bringing Funding Benefits

    • S&P Global Market Intelligence
    • June 12, 2023

    Fintechs still want to buy banks, but the bar is higher than ever to get investor and regulator approval. Helix GM Ahon Sarkar talks to S&P Global Market Intelligence about the current challenges.

  3. Q2’s Two Newest Products Empower Financial Institutions to Personalize the User Experience—at Scale

    • BUILT IN
    • March 29, 2023

    Learn how this digital banking company is making finance more human, bolstering banking institutions and strengthening the communities in which they operate.

  4. What Makes Save Now, Buy Later (SNBL) a Winner

    • Fintech Nexus News
    • March 28, 2023

    Over the past half-decade, embedded finance and its supporting technology have matured to make Save Now, Buy Later (SNBL) a winning option.

  5. Helix GM Ahon Sarkar to Speak at Fintech Meetup

    • Press release
    • March 7, 2023

    Helix GM Ahon Sarkar will speak at the partner banks and embedded finance session at Fintech Meetup in Las Vegas March 21, 2023.

  6. Helix Partners with Unit21 to Offer Comprehensive Fraud and Risk Management Solution for Fintechs

    • Press Release
    • February 23, 2023

    Partnership allows Helix Banking-as-a-Service customers to access Unit21’s pre-integrated infrastructure to effectively monitor and prevent fraudulent activity.

  7. The Artificial General Intelligence Horizon

    • February 14, 2023

    From decision support to generative AI and beyond, Helix GM Ahon Sarkar joins an expert panel discussion on how AI will expand the human potential.

  8. Helix and BM Technologies Provide Embedded Banking Services for Consumer Brands

    • Tearsheet
    • December 14, 2022

    As non-FIs gradually wake up to the possibilities of embedded finance, innovators like Helix by Q2 and BM Technologies are on the scene to help.

  9. 76% of Executives Say Embedded Lending Is Massive Growth Opportunity

    • CFO
    • December 13, 2022

    Offering lending from within a company's non-financial products or services is catching on.

  10. Helix Named Best Overall Embedded Platform

    • Tearsheet
    • December 8, 2022

    Tearsheet's Big Bank Theory Embedded Awards celebrate the top companies and products in embedded finance.

  11. Will Rising Interest Rates Sink Fintech?

    • Insider Intelligence
    • November 8, 2022

    Host Rob Rubin challenges Ahon Sarkar, general manager of Helix by Q2, to pretend he’s the newly hired CEO of a monoline BNPL company.

  12. Embedded Finance and the Evolution of Core Banking

    • November 7, 2022

    Host Paddy Ramanathan talks all things BaaS, embedded finance, and the recently announced partnership between Helix and BMTX with the companies’ strategy and technology leaders.

  13. Q2 Recognized as Top Workplace by Austin American-Statesman

    • Austin American Statesman
    • November 7, 2022

    Award marks Q2’s 12th consecutive year on Greater Austin Top Workplaces list.

  14. Live From Money20/20: The High-tech Challenge to Make Finance Human

    • Bankadelic
    • October 23, 2022

    Helix GM Ahon Sarkar shares the story behind “Make Finance Human” and how it guides him and his team to build embedded banking for innovators like Credit Karma, Betterment, Gusto, Acorns, and more.

  15. Helix and Visa DPS Deliver Personalized Fraud Management

    • Press release
    • October 21, 2022

    Partnership means brands now have access to Visa DPS data and fraud solutions with Helix-driven personalization.

  16. Ahon Sarkar: Personalizing the Financial Experience

    • Nextgen banker
    • October 10, 2022

    Ahon Sarkar wants to make finance more “human.” That means personalizing financial experiences, creating diverse product offerings, and making sure everyone has access to free and fair banking.

  17. With Embedded Finance, All That Glitters May Not Be Gold—But Plenty Is

    • TechCrunch
    • October 6, 2022

    Launching a standardized sidecar offering does no good for anybody. Embedded finance’s real value is in combining it into ecosystems to make unique products, then building those around people, so they get a better product than they can anywhere else.

  18. BaaS or BS? How to Separate Hype From Value in Embedded Finance

    • Tearsheet
    • September 30, 2022

    Cornerstone Advisors’ Sam Kilmer moderated a conversation with embedded finance experts to separate use cases from buzzwords, debunk the myths, and address the real value of embedded finance.

  19. The Ecosystems Leading the Way in the Development of Wealthtech With Personetics, Linqto and More

    • The Fintech Times
    • September 17, 2022

    The Fintech Times investigates what makes a successful fintech ecosystem and how fintechs can work together more effectively, plus some of the industry’s best examples of community collaboration.

  20. What the Collaboration Between Helix by Q2 and Ubiquity Means

    • August 31, 2022

    The partnership will help businesses build personalized managed services at scale so they can focus on launching differentiated products to drive profitable growth.

  21. Helix Named Finovate Award Finalist for Best Embedded Finance Solution

    • Press Release
    • August 23, 2022

    First-time finalist Helix is recognized for its innovative approach to humanizing embedded finance through personalized banking solutions.

  22. Helix Announces Partnership with Ubiquity to Deliver an Exceptional Customer Experience for Embedded Finance

    • Press Release
    • August 17, 2022

    Partnership with Ubiquity enables Helix clients to outsource personalized customer service via managed services.

  23. Helix by Q2: How Embedded Finance Is Revitalizing Local Communities

    • The Fintech Times
    • August 15, 2022

    How can we revitalize community banks and, in turn, the communities they support? As it turns out, modern financial technology is doing just that.

  24. Any Company Can Embed Banking Products—but That Doesn’t Mean They Should

    • Tearsheet
    • August 9, 2022

    While every company can embed banking into its business, not every business should. Those that deeply integrate banking into their product ecosystem instead of tacking on a feature are more likely to differentiate and succeed in the long run.

  25. Why Embedded Finance Is Becoming Personal, With Ahon Sarkar, Helix

    • Humans of Fintech
    • July 27, 2022

    How do you bring embedded finance products to millions of people who’ve fallen between the financial cracks? Find out how Ahon Sarkar is building infrastructure through empathy.

  26. Helix by Q2 and Mana: Creating a Debit Card for Gamers

    • 80LV
    • July 25, 2022

    Helix by Q2 GM Ahon Sarkar and Mana VP of Product Steve Mautone share how Helix technology powers Mana’s debit card for gamers.

  27. “Just Because You Can Build a Bank Account Doesn’t Mean You Should:” Helix’s Ahon Sarkar

    • Tearsheet
    • July 21, 2022

    Helix’s GM Ahon Sarkar joins the Tearsheet podcast to break down what it takes for companies to win in embedded finance (and whether they should even try doing it at all).

  28. Helix by Q2: This Time, It’s Personal—The Future of Tailored Banking

    • June 27, 2022

    Consumers are seeking banking products that really know them, from companies that should be even more down on the beat. Knowing your customers has evolved into the deciding factor between companies that fly and fall, so how can providers keep their finger on the pulse of personal?

  29. After Integrating Afterpay With Square Cash App and Seller Ecosystems, In-store Sales Are up 384%

    • Tearsheet
    • June 14, 2022

    Square announced it will be extending Afterpay’s BNPL services to its in-store merchants in the United States and Australia. But some embedded finance experts like Helix GM Ahon Sarkar say convenience can lead to overspending and trouble for those living paycheck to paycheck.

  30. Helix Helps Mana Deliver Embedded Banking Solutions Tailored for Gamers

    • Press Release
    • May 23, 2022

    Mana users will have access to personalized incentives to play their favorite games and make responsible purchases in the real world with their Mana-branded Visa debit card.

  31. Helix and Microsoft to Speak on Financial Inclusion at the Finovate Spring Conference in San Francisco

    • Press Release
    • May 16, 2022

    Paul Walker, Helix senior vice president of revenue and partnerships, and Roman Chwyl, managing director of fintech unicorns at Microsoft, will speak on how fintechs are driving financial inclusion.

  32. Helix Enables Banking-as-a-Service for Fintechs

    • Forbes
    • May 2, 2022

    For brands like Credit Karma and Gusto, Helix is helping solve problems competitors can't.

  33. “We Don’t Care About Being the First, We Care About Being the Best:” Helix’s Ahon Sarkar

    • Tearsheet
    • April 20, 2022

    Q2 rebranded its platform business earlier this year as part of reimagining embedded finance. Helix’s GM Ahon Sarkar joins the Tearsheet podcast to discuss what he’s learned servicing big brand clients and millions of users, and how that’s helping Helix become the best option out there.

  34. Millennials and Gen Z Shaking up Banking

    • March 29, 2022

    BaaS-powered banking products are finally giving Millennials and Gen Z the personalized financial services options they want, including free, unique banking products built around them.

  35. EXCLUSIVE: What Q2's Launch of Helix Means for Financial Services Brands Like NYDIG

    • March 28, 2022

    Through Helix, NYDIG built a corporate payment plan enabling employees to set aside, automatically, a portion of their paycheck as cryptocurrency. Helix and NYDIG executives talk to Benzinga about the impact.

  36. Empathy in Design, Data in Development; How Specialized Fintechs Are Bringing Humanity and Finance Together

    • March 15, 2022

    Innovation happens when you define products based around problem solving, not creating products and then trying to force them on industries that desire innovation, according to Helix GM Ahon Sarkar. That’s empathy. And that’s how Helix is helping brands and fintechs make finance human.

  37. Finance With a Face: How Personalization Drives Engagement, Retention, and Profitability

    • Tearsheet
    • March 14, 2022

    New technology allows innovative companies to build banking products that cater to the specific needs of individuals. Personalization is the key to meeting key product metrics and competing in this new landscape of embedded finance.

  38. Core Unicorn Deals Rattling the Future of Financial Technology

    • Gonzobanker
    • March 9, 2022

    Bank executives should take these new deals’ valuations as a sign that the free market sees the future of finance as unbundled from the traditional industry structure.

  39. Fintech Is Bringing Data to Banking, and It’s Going to Change Everything

    • March 9, 2022

    Helix SVP of Revenue and Partnerships Paul Walker shares his perspective on how tech will not only impact how money moves in a B2B space, but how it will affect the lives of everyone who works to earn and spend money.

  40. Five Takeaways From Q2’s Helix Launch Event

    • Debanked
    • March 8, 2022

    When NYSE helps celebrate a legacy financial company making a push into the next dimension of finance, what does it say about banking right now, and for what’s next?

  41. Q2 Launches Helix Brand

    • March 2, 2022

    The Helix rebrand was the coming-out party for a fintech that has spent the last three years building a platform that now reaches 11 million consumers through $20 billion in transactions.

  42. Breaking Down Banking-as-a-Service

    • March 2, 2022

    Alex Johnson explores nine questions about the future of BaaS.

  43. Webinar: Gametech and Paytech Adoption

    • The Fintech Times
    • February 21, 2022

    Polly Jean Harrison, The Fintech Times features editor, is joined by Mehwish Aslam, chief business officer at bSecure, Ahon Sarkar, general manager of Helix by Q2, and Ankur Banerjee, CTO at cheqd, to explore the importance of payments and payments innovation in gametech.

  44. Embedded Finance Briefing: Q2 Repackages Its BaaS for Non-banks as Helix

    • Tearsheet
    • February 15, 2022

    Q2's Helix enables fintechs, consumer brands, and tech companies to offer modern and personalized banking services as U.S. consumers welcome embedded finance. Some 43 percent of their wealth is now circulating in non-traditional banking platforms.

  45. Q2's Helix Embedded-finance Solution Expands Its BaaS Offerings to Retail Brands

    • Business Insider
    • February 7, 2022

    Q2 is enhancing its lineup with embedded-finance product Helix. Helix can uniquely scale personalization to larger user bases.

  46. Make Finance Human

    • TechCrunch
    • February 3, 2022

    The practical benefits of making finance human are real—for customers and brands.

  47. Cheddar News Interview with Ahon Sarkar, General Manager of Helix

    • Cheddar News
    • February 2, 2022

    Helix GM Ahon Sarkar shares why personalized banking experiences and making finance human matters—to people and businesses.

  48. Q2 Introduces Helix: Banking-as-a-Service to Make Finance Human

    • Press Release
    • February 2, 2022

    Newly branded Helix is the evolution of Q2’s Banking-as-a-Service (BaaS) platform.