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Read buzzworthy Helix and embedded finance announcements and media coverage.

Fintech Nexus
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July 13, 2023

Is embedded finance really dead? Helix GM Ahon Sarkar says the answer depends on where you fit into the ecosystem. What does that mean for your business?

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S&P Global Market Intelligence
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June 12, 2023

Fintechs still want to buy banks, but the bar is higher than ever to get investor and regulator approval. Helix GM Ahon Sarkar talks to S&P Global Market Intelligence about the current challenges.

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Fintech Nexus News
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March 28, 2023

Over the past half-decade, embedded finance and its supporting technology have matured to make Save Now, Buy Later (SNBL) a winning option.

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ANNOUNCEMENTS AND MEDIA COVERAGE

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FINTECH IS FEMME
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September 5, 2023

Helix GM Ahon Sarkar and Nicole Casperson talk about the potential of global embedded finance. Spoiler: It’s essential to understand different cultures and adapt accordingly.

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Embedded Finance: A Global POV
BUILT IN
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March 29, 2023

Learn how this digital banking company is making finance more human, bolstering banking institutions and strengthening the communities in which they operate.

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Q2’s Two Newest Products Empower Financial Institutions to Personalize the User Experience—at Scale
Press release
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March 7, 2023

Helix GM Ahon Sarkar will speak at the partner banks and embedded finance session at Fintech Meetup in Las Vegas March 21, 2023.

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Helix GM Ahon Sarkar to Speak at Fintech Meetup
Press Release
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February 23, 2023

Partnership allows Helix Banking-as-a-Service customers to access Unit21’s pre-integrated infrastructure to effectively monitor and prevent fraudulent activity.

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Helix Partners with Unit21 to Offer Comprehensive Fraud and Risk Management Solution for Fintechs
THE FINTECH TALK SHOW
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February 14, 2023

From decision support to generative AI and beyond, Helix GM Ahon Sarkar joins an expert panel discussion on how AI will expand the human potential.

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The Artificial General Intelligence Horizon
Tearsheet
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December 14, 2022

As non-FIs gradually wake up to the possibilities of embedded finance, innovators like Helix by Q2 and BM Technologies are on the scene to help.

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Helix and BM Technologies Provide Embedded Banking Services for Consumer Brands
CFO
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December 13, 2022

Offering lending from within a company's non-financial products or services is catching on.

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76% of Executives Say Embedded Lending Is Massive Growth Opportunity
Tearsheet
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December 8, 2022

Tearsheet's Big Bank Theory Embedded Awards celebrate the top companies and products in embedded finance.

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Helix Named Best Overall Embedded Platform
Insider Intelligence
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November 8, 2022

Host Rob Rubin challenges Ahon Sarkar, general manager of Helix by Q2, to pretend he’s the newly hired CEO of a monoline BNPL company.

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Will Rising Interest Rates Sink Fintech?
THE FINTECH TALK SHOW
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November 7, 2022

Host Paddy Ramanathan talks all things BaaS, embedded finance, and the recently announced partnership between Helix and BMTX with the companies’ strategy and technology leaders.

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Embedded Finance and the Evolution of Core Banking
Austin American Statesman
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November 7, 2022

Award marks Q2’s 12th consecutive year on Greater Austin Top Workplaces list.

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Q2 Recognized as Top Workplace by Austin American-Statesman
Bankadelic
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October 23, 2022

Helix GM Ahon Sarkar shares the story behind “Make Finance Human” and how it guides him and his team to build embedded banking for innovators like Credit Karma, Betterment, Gusto, Acorns, and more.

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Live From Money20/20: The High-tech Challenge to Make Finance Human
Press release
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October 21, 2022

Partnership means brands now have access to Visa DPS data and fraud solutions with Helix-driven personalization.

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Helix and Visa DPS Deliver Personalized Fraud Management
Nextgen banker
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October 10, 2022

Ahon Sarkar wants to make finance more “human.” That means personalizing financial experiences, creating diverse product offerings, and making sure everyone has access to free and fair banking.

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Ahon Sarkar: Personalizing the Financial Experience
TechCrunch
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October 6, 2022

Launching a standardized sidecar offering does no good for anybody. Embedded finance’s real value is in combining it into ecosystems to make unique products, then building those around people, so they get a better product than they can anywhere else.

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With Embedded Finance, All That Glitters May Not Be Gold—But Plenty Is
Tearsheet
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September 30, 2022

Cornerstone Advisors’ Sam Kilmer moderated a conversation with embedded finance experts to separate use cases from buzzwords, debunk the myths, and address the real value of embedded finance.

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BaaS or BS? How to Separate Hype From Value in Embedded Finance
The Fintech Times
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September 17, 2022

The Fintech Times investigates what makes a successful fintech ecosystem and how fintechs can work together more effectively, plus some of the industry’s best examples of community collaboration.

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The Ecosystems Leading the Way in the Development of Wealthtech With Personetics, Linqto and More
DEBANKED
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August 31, 2022

The partnership will help businesses build personalized managed services at scale so they can focus on launching differentiated products to drive profitable growth.

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What the Collaboration Between Helix by Q2 and Ubiquity Means
Press Release
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August 23, 2022

First-time finalist Helix is recognized for its innovative approach to humanizing embedded finance through personalized banking solutions.

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Helix Named Finovate Award Finalist for Best Embedded Finance Solution
Press Release
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August 17, 2022

Partnership with Ubiquity enables Helix clients to outsource personalized customer service via managed services.

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Helix Announces Partnership with Ubiquity to Deliver an Exceptional Customer Experience for Embedded Finance
The Fintech Times
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August 15, 2022

How can we revitalize community banks and, in turn, the communities they support? As it turns out, modern financial technology is doing just that.

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Helix by Q2: How Embedded Finance Is Revitalizing Local Communities
Tearsheet
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August 9, 2022

While every company can embed banking into its business, not every business should. Those that deeply integrate banking into their product ecosystem instead of tacking on a feature are more likely to differentiate and succeed in the long run.

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Any Company Can Embed Banking Products—but That Doesn’t Mean They Should
Humans of Fintech
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July 27, 2022

How do you bring embedded finance products to millions of people who’ve fallen between the financial cracks? Find out how Ahon Sarkar is building infrastructure through empathy.

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Why Embedded Finance Is Becoming Personal, With Ahon Sarkar, Helix
80LV
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July 25, 2022

Helix by Q2 GM Ahon Sarkar and Mana VP of Product Steve Mautone share how Helix technology powers Mana’s debit card for gamers.

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Helix by Q2 and Mana: Creating a Debit Card for Gamers
Tearsheet
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July 21, 2022

Helix’s GM Ahon Sarkar joins the Tearsheet podcast to break down what it takes for companies to win in embedded finance (and whether they should even try doing it at all).

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“Just Because You Can Build a Bank Account Doesn’t Mean You Should:” Helix’s Ahon Sarkar
THE FINTECH TIMES
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June 27, 2022

Consumers are seeking banking products that really know them, from companies that should be even more down on the beat. Knowing your customers has evolved into the deciding factor between companies that fly and fall, so how can providers keep their finger on the pulse of personal?

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Helix by Q2: This Time, It’s Personal—The Future of Tailored Banking
Tearsheet
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June 14, 2022

Square announced it will be extending Afterpay’s BNPL services to its in-store merchants in the United States and Australia. But some embedded finance experts like Helix GM Ahon Sarkar say convenience can lead to overspending and trouble for those living paycheck to paycheck.

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After Integrating Afterpay With Square Cash App and Seller Ecosystems, In-store Sales Are up 384%
Press Release
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May 23, 2022

Mana users will have access to personalized incentives to play their favorite games and make responsible purchases in the real world with their Mana-branded Visa debit card.

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Helix Helps Mana Deliver Embedded Banking Solutions Tailored for Gamers
Press Release
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May 16, 2022

Paul Walker, Helix senior vice president of revenue and partnerships, and Roman Chwyl, managing director of fintech unicorns at Microsoft, will speak on how fintechs are driving financial inclusion.

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Helix and Microsoft to Speak on Financial Inclusion at the Finovate Spring Conference in San Francisco
Forbes
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May 2, 2022

For brands like Credit Karma and Gusto, Helix is helping solve problems competitors can't.

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Helix Enables Banking-as-a-Service for Fintechs
Tearsheet
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April 20, 2022

Q2 rebranded its platform business earlier this year as part of reimagining embedded finance. Helix’s GM Ahon Sarkar joins the Tearsheet podcast to discuss what he’s learned servicing big brand clients and millions of users, and how that’s helping Helix become the best option out there.

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“We Don’t Care About Being the First, We Care About Being the Best:” Helix’s Ahon Sarkar
BUSINESS FIRST AM
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March 29, 2022

BaaS-powered banking products are finally giving Millennials and Gen Z the personalized financial services options they want, including free, unique banking products built around them.

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Millennials and Gen Z Shaking up Banking
BENZINGA
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March 28, 2022

Through Helix, NYDIG built a corporate payment plan enabling employees to set aside, automatically, a portion of their paycheck as cryptocurrency. Helix and NYDIG executives talk to Benzinga about the impact.

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EXCLUSIVE: What Q2's Launch of Helix Means for Financial Services Brands Like NYDIG
DEBANKED
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March 15, 2022

Innovation happens when you define products based around problem solving, not creating products and then trying to force them on industries that desire innovation, according to Helix GM Ahon Sarkar. That’s empathy. And that’s how Helix is helping brands and fintechs make finance human.

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Empathy in Design, Data in Development; How Specialized Fintechs Are Bringing Humanity and Finance Together
Tearsheet
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March 14, 2022

New technology allows innovative companies to build banking products that cater to the specific needs of individuals. Personalization is the key to meeting key product metrics and competing in this new landscape of embedded finance.

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Finance With a Face: How Personalization Drives Engagement, Retention, and Profitability
Gonzobanker
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March 9, 2022

Bank executives should take these new deals’ valuations as a sign that the free market sees the future of finance as unbundled from the traditional industry structure.

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Core Unicorn Deals Rattling the Future of Financial Technology
DEBANKED
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March 9, 2022

Helix SVP of Revenue and Partnerships Paul Walker shares his perspective on how tech will not only impact how money moves in a B2B space, but how it will affect the lives of everyone who works to earn and spend money.

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Fintech Is Bringing Data to Banking, and It’s Going to Change Everything
Debanked
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March 8, 2022

When NYSE helps celebrate a legacy financial company making a push into the next dimension of finance, what does it say about banking right now, and for what’s next?

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Five Takeaways From Q2’s Helix Launch Event
FINTECH NEXUS NEWS
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March 2, 2022

The Helix rebrand was the coming-out party for a fintech that has spent the last three years building a platform that now reaches 11 million consumers through $20 billion in transactions.

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Q2 Launches Helix Brand
FINTECH TAKES/
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March 2, 2022

Alex Johnson explores nine questions about the future of BaaS.

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Breaking Down Banking-as-a-Service
The Fintech Times
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February 21, 2022

Polly Jean Harrison, The Fintech Times features editor, is joined by Mehwish Aslam, chief business officer at bSecure, Ahon Sarkar, general manager of Helix by Q2, and Ankur Banerjee, CTO at cheqd, to explore the importance of payments and payments innovation in gametech.

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Webinar: Gametech and Paytech Adoption
Tearsheet
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February 15, 2022

Q2's Helix enables fintechs, consumer brands, and tech companies to offer modern and personalized banking services as U.S. consumers welcome embedded finance. Some 43 percent of their wealth is now circulating in non-traditional banking platforms.

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Embedded Finance Briefing: Q2 Repackages Its BaaS for Non-banks as Helix
Business Insider
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February 7, 2022

Q2 is enhancing its lineup with embedded-finance product Helix. Helix can uniquely scale personalization to larger user bases.

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Q2's Helix Embedded-finance Solution Expands Its BaaS Offerings to Retail Brands
TechCrunch
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February 3, 2022

The practical benefits of making finance human are real—for customers and brands.

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Make Finance Human
Cheddar News
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February 2, 2022

Helix GM Ahon Sarkar shares why personalized banking experiences and making finance human matters—to people and businesses.

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Cheddar News Interview with Ahon Sarkar, General Manager of Helix
Press Release
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February 2, 2022

Newly branded Helix is the evolution of Q2’s Banking-as-a-Service (BaaS) platform.

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Q2 Introduces Helix: Banking-as-a-Service to Make Finance Human