Start something different
Wealth Management
Acorns
The problem
Acorns launched the first micro-investing platform in the United States, focused on providing the underserved with greater access to wealth management services. With a goal of holistically supporting the financial wellness of their 5 million users, Acorns wanted to offer an interoperable banking solution to extend their mission of building financial confidence, wealth, and savings.
The solution
By adding an embedded bank account to their investing solution, Acorns built a seamless ecosystem to flow money between investing and savings accounts. This integrated with hero features like Roundup accounts, customized rewards, and more and came with a custom titanium debit card that users came to love. With savings, checking, investing, and retirement under one roof, Acorns has become a one stop shop for users to “grow their oak.”
“The thing that stands out about Helix is the simplicity: in the technology and integration and then in the pricing model. There’s so much inherent complexity in this landscape and Helix makes it easy to develop something great for our customers.”
Manning Field
CBO · Acorns
PAYROLL
Gusto
The problem
Serving hundreds of thousands of businesses and their employees across the US, Gusto is modernizing the paycheck and creating a world where work empowers a better life. Millions of Americans live paycheck to paycheck with limited tools to help them save, spend and borrow responsibly. Gusto’s People Platform includes a suite of financial products that empower employees to build long-term financial wellness.
The solution
By embedding banking into its app, Gusto launched Gusto Wallet, a financial wellness tool for anyone paid with Gusto. Designed to tackle the cause and effect of debt and help relieve financial stress, Gusto Wallet features Cashout¹, a product allowing access to money² between paychecks and Cash Accounts³ that help employees save funds for a rainy day, earn multiple times the national savings rate⁴, and it comes with an elegant debit card that helps employees track their spending behavior.
“Helix gave us the foundation to build something unique. We didn’t want to just take something off the shelf and launch it, we wanted to think 5-10 years ahead and build with a long term partner that would help us get there over time.”
Mark Wes
GM, CONSUMER PRODUCTS · GUSTO
DIGITAL INVESTMENT ADVISOR
Betterment
The problem
One of the first digital investment advisors in the industry, Betterment built its business delivering customized, automated investment portfolios to its core customer base of millennial professionals. As it looked to help users with even more of their financial lives, Betterment began to explore banking as a way to continue making investing easier, better and more accessible.
The solution
Betterment Checking is Betterment’s mobile-first checking account and Visa debit card for daily spending. Betterment Checking has no fees, is safe and secure, and allows customers to earn cash back rewards. Betterment used Helix to help build a hassle-free, no-fee‡ checking account.
“Helix made it easy to integrate banking and allowed us to focus our efforts entirely on building a truly differentiated product.”
John Mileham
CTO · Betterment
NEOBANK
Empower
The problem
Empower is focused on solving access to credit for everyday Americans. In line with their mission, Empower wanted to help customers save more money and feel less financial anxiety between paychecks.
The solution
Empower used Helix to build out the Empower Card and Empower Automatic Savings experiences, enabling customers to keep more cash in their pockets. Through early paycheck deposits, instant cash advances with no interest, cashback deals on debit purchases, plus goal-based automated saving, Empower is making it easier than ever for people to manage their money with confidence. With its modern easy-to-use suite of banking features, Empower puts customers in control of their financial journey.
“As we continue to reimagine every aspect of the consumer banking experience, our partnership with Helix provides the framework for adding new functionality to better support our customers.”
Warren Hogarth
CEO · Empower
Add-Ons
Modular add-ons to
expand your ecosystem
We’ve done the diligence and integrated the best-of-class vendors so
adding new functionality is easy and you’re future-proofed.
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Data Aggregation
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International Remittance
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Loyalty & Rewards
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Real-time Payments
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Risk & Compliance
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Tax Management
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Investing
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Crypto
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Lending
Lending
Instantly fund loans and earn interchange revenue
Investing
Add banking to manage your users’ portfolios
Investing
Add banking to manage your users’ portfolios
Payroll
Pay employees more often and streamline disbursement
Payroll
Pay employees more often and streamline disbursement
Insurance
Instantly disburse claims onto a virtual card to drive revenue
Insurance
Instantly disburse claims onto a virtual card to drive revenue
Gig-Economy
Pay gig workers more often and help manage cash flow
Gig-Economy
Pay gig workers more often and help manage cash flow
Personal Finance
Personal Finance
Help users take action to improve their financial lives
Digital Banking
Digital Banking
Launch a full-featured neobank or grow your offering
Loyalty & Rewards
Loyalty & Rewards
Help users earn more rewards at more places to drive usage
Marketplace