6 Steps to Designing a Great Embedded Finance Product

Embedded finance is helping innovative companies attract new users, retain existing ones, and achieve profitable growth. But getting it right takes vision, discipline, and the right partner.

This essential guide walks you through how to develop a great product. We draw on our experience and outline six steps to success, sharing real-world examples of embedded finance products that deliver lasting differentiation. You’ll learn how to:

  • Identify the right problem to solve
  • Measure success
  • Create personalization to solve problems and build brand trust
  • Continuously improve through data